Madrid, December 22 – The Community of Madrid has launched a new Artificial Intelligence-powered functionality within its Digital Account app, designed to offer citizens personalized recommendations for leisure, cultural, and training activities. This initiative marks a significant step forward in the region’s commitment to digitalizing public services and making administration more accessible to its residents.
AI-Powered Recommendations for Madrid Citizens
The new service, prominently displayed at the top of the application in a short video format, updates every 24 hours while keeping recommendations visible for a full week. Each user in Madrid will receive three distinct suggestions, tailored to the consents and permissions granted to the platform.
If users have provided their consent, the app will offer proposals based on their preferences and proximity, ensuring a highly personalized experience. For those who prefer not to share personal data, the system will recommend popular activities without utilizing individual information, respecting user privacy.
How the AI System Works
This sophisticated system employs several criteria to generate its recommendations:
- Popularity: Highlighting the most visited and sought-after activities.
- Proximity: Matching events and locations to the user’s postal code or municipality.
- Start Date: Prioritizing events scheduled to begin within the next month.
- Citizen Preferences: Adapting suggestions based on expressed interests.
The AI also leverages public and anonymized information, as well as data from users’ recent navigation on the regional administration’s websites. This comprehensive approach ensures that the recommendations are both relevant and timely.
Examples of Personalized Activities
Among the diverse proposals this tool can offer, drawing from the Community of Madrid’s tourism portals, are:
- The Musical Wicked: An internationally acclaimed production running until February 2026.
- Guided Tours to the Valley of the Neanderthals: An educational and family-friendly experience at the Archaeological Park in Pinilla del Valle.
These examples illustrate the breadth of activities available, catering to a wide range of interests from cultural entertainment to educational outings.
Advancing Digitalization and Citizen Engagement
With this initiative, the regional executive continues to advance the digitalization of public services. It reinforces its commitment to bringing the regional administration closer to all citizens by providing a more intuitive and personalized way to discover and engage with local opportunities.
The integration of AI into the Digital Account app is expected to significantly enhance citizen engagement with cultural, leisure, and training offerings, making it easier for residents to participate in the vibrant life of the Community of Madrid.
Source: https://www.comunidad.madrid/noticias/2025/12/22/comunidad-madrid-incorpora-inteligencia-artificial-cuenta-digital-recomendar-madrilenos-actividades-ludicas-culturales-formativas
