Madrid, February 17, 2026 – WOW Concept, the innovative retail company founded and chaired by Dimas Gimeno, is set to launch a significant funding round aimed at raising €20 million. This capital injection will fuel the company’s ambitious growth plans, which include the highly anticipated opening of a new store in Barcelona, further innovation in its existing Madrid locations, and a strategic digital expansion across European markets.
WOW Concept Targets 35% Sales Growth and Profitability in H2 2026
The company anticipates closing 2025 with a remarkable 35% increase in sales compared to the previous year, significantly outperforming the Spanish market’s overall growth of less than 4%. This projection places WOW Concept’s turnover above €25 million, with an ambitious target to achieve profitability in the second half of the current fiscal year. To reach this goal, the company estimates revenue close to €40 million by the end of 2026.
Having successfully consolidated its stores at Gran Vía 18 and Serrano 52 in Madrid, WOW Concept has established itself as a distinctive player in the multi-brand retail sector in Spain. This unique positioning has enabled the company to attract both international and emerging brands, as well as a high-value customer base. In 2025, nearly 3 million visitors engaged with the brand across its physical stores.
“Retail has been the validation engine for the project, and today it allows us to operate from a balanced position. The expansion plan is based on a proven model, to scale it on a profitable basis and with the capacity to generate efficient returns,” stated Dimas Gimeno, president of WOW Concept.
Integrated Model Drives Expansion and Financial Strategy
The core of WOW Concept’s business model integrates firm purchasing, consignment, and dropshipping. This innovative approach allows retailers to avoid inventory storage and shipping management, as orders placed online are automatically dispatched. This integrated infrastructure, combining physical retail, a digital platform, and data analytics, forms the foundation for WOW’s expansion and its upcoming financial round. The primary objective is to accelerate the Barcelona opening and scale the model while maintaining financial discipline and operational profitability.
Currently, Dimas Gimeno holds 40% of the company’s shares. The remaining 50% is distributed among two families through Vertical Partner and Inder, and a group of minority investors. The new funding round aims to bring in a new strategic partner to further accelerate the company’s growth trajectory.
